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How do I cleanse my data for direct marketing?
October 14, 2014
How do I cleanse my data for direct marketing? (more…)
What Marketing Technology Do Direct Marketing Professionals Use?
September 3, 2014
While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…
How Do I Manage My Direct Marketing Plan?
August 12, 2014
As marketing continues to become more complex, organizations are responding by utilizing specialized agencies with best-in-class capabilities. These agencies use best practice methods…