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Tag Archives:
analytics
What Marketing Technology Do Direct Marketing Professionals Use?
By
Scott Coggin
September 3, 2014
While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…
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How Do I Manage My Direct Marketing Plan?
By
Scott Coggin
August 12, 2014
As marketing continues to become more complex, organizations are responding by utilizing specialized agencies with best-in-class capabilities. These agencies use best practice methods…
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