Category Archives: direct mail marketing

How do I cleanse my data for direct marketing?

How do I cleanse my data for direct marketing? (more…)
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What Data Is Needed To Build A Data Warehouse for Direct Marketing?

Once a marketer has decided to invest in a data warehouse for direct marketing, the next step is to determine what data is…
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What Marketing Technology Do Direct Marketing Professionals Use?

While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…
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Why Do I Need A Database For Direct Marketing?

If your organization is using ‘mailing lists’ for direct marketing, you are missing the opportunity to optimize you campaigns by using data. By…
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How Do I Manage My Direct Marketing Plan?

As marketing continues to become more complex, organizations are responding by utilizing specialized agencies with best-in-class capabilities. These agencies use best practice methods…
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