Category Archives: data management

How do I cleanse my data for direct marketing?

How do I cleanse my data for direct marketing? (more…)
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What Data Is Needed To Build A Data Warehouse for Direct Marketing?

Once a marketer has decided to invest in a data warehouse for direct marketing, the next step is to determine what data is…
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Why Do I Need A Database For Direct Marketing?

If your organization is using ‘mailing lists’ for direct marketing, you are missing the opportunity to optimize you campaigns by using data. By…
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