October 14, 2014
How do I cleanse my data for direct marketing? (more…)
October 6, 2014
Once a marketer has decided to invest in a data warehouse for direct marketing, the next step is to determine what data is…
September 3, 2014
While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…
August 14, 2014
If your organization is using ‘mailing lists’ for direct marketing, you are missing the opportunity to optimize you campaigns by using data. By…