Author Archives: Scott Coggin

How do I cleanse my data for direct marketing? (more…)

Once a marketer has decided to invest in a data warehouse for direct marketing, the next step is to determine what data is…

While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…

If your organization is using ‘mailing lists’ for direct marketing, you are missing the opportunity to optimize you campaigns by using data. By…