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How do I cleanse my data for direct marketing?
October 14, 2014
How do I cleanse my data for direct marketing? (more…)
What Data Is Needed To Build A Data Warehouse for Direct Marketing?
October 6, 2014
Once a marketer has decided to invest in a data warehouse for direct marketing, the next step is to determine what data is…
What Marketing Technology Do Direct Marketing Professionals Use?
September 3, 2014
While there has been rapid growth in marketing technology, a marketing professionals first decision is about how to best manage the data. For…
Why Do I Need A Database For Direct Marketing?
August 14, 2014
If your organization is using ‘mailing lists’ for direct marketing, you are missing the opportunity to optimize you campaigns by using data. By…