solutions

Marketing isn’t just complicated – it’s complex. Creating marketing data solutions with a perfect balance of speed, agility and flexibility, is no simple task. It’s a science, and an art – and it’s what we do.

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    Advantages of a marketing database

    • All customer data is housed in one place
    • Provides a 360° view of your customers
    • Enables CRM marketing activities
    • Append 3rd party data such as Mosaic or Prizm to enhance customer data and segmentation
    • Measure the true ROI of your campaigns across multiple channels
    • Customer data is always up-to-date and ready for action

    Put the power of data to work for you. Contact dDirect now.

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    Comprehensive direct mail services

    • Integrated account management and data team for optimized communication
    • Data management and postal processing
    • Latest technology for high quality digital and inkjet printing for personalization
    • Plastic card matching and attaching
    • High volume inserting
    • Postal logistics

    Partner production services

    • In addition to our services, we partner with a select number of reliable printers and other vendors to provide full service direct mail projects, no matter the size or complexity.

    Make a Direct connection today. Contact dDirect now.

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    More data =
    richer segmentation

    • Use offline data to enhance email performance
      • POS and online transaction data can help drive email creative and targeting
    • Use email and online data to enhance direct mail performance
      • Click data and browse behavior can help drive direct mail creative and targeting
    • Utilize 3rd party data such as Mosaic or Prizm to enrich segmentation
      • enhance your house file performance
      • significantly improve your prospecting efforts

    Data-driven, agile marketing solutions are here. Contact dDirect now.

why dDirect

We specialize in solving marketing data problems. We deliver actionable, data-driven, agile marketing solutions for B2C and B2B clients across diverse industries. We create connections – between Marketing, IT, C-level leadership, agencies and other partners; but more importantly between businesses and their customers.

From data and database management to email and digital marketing. Let us show you how we can create and measure the results your company seeks.
icon_team Our team of experts are senior thought leaders with real world data-driven marketing experience.

our work

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our awards

mfsa

Association:
Mailing & Fulfillment Service Association

Award:
Partners In Excellence – First Place

Year:
2005

Award:
Chairman’s Award for Best
Self-Promotion Mailing

Year:
2009

Award:
Partners in Excellence – First Place

Year:
2010

Award:
Best Direct Mail Program for a client

Year:
2011

dma
Association:
The Direct Marketing Association of Atlanta

Award:
South Star

Year:
2010

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our team

Meet the senior leadership team whose innovation, dedication and collaboration are driving dDirect, and our clients, to success.

Tom Coggin

Tom Coggin

President

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About Tom:

From:
Elmira, NY, via Albany, GA. Authorized to say “Y’all guys”.

First Real Job:
Worked summers during college, manufacturing prefab homes in Horseheads, NY. Learned fiber glass insulation is itchy, and a college education is important.

Education:
BA Duke University. Learned a lot in the classroom, and also from my brilliantly diverse fellow students.

Work Accomplishments:

  • Combat Intelligence Officer, USAF. Flew combat in B-52′s during the Vietnam War.
  • Learned the real meaning of the word “mission”.
  • Provided data services to multitudes of Fortune 100-500 clients, in Minneapolis in the 70’s and in Atlanta in the 80’s.
  • Started Datadirect in a 10×10 office in 1989, beginning the most fun I have ever had…at work.

Hobby:
Serving as pro-bono marketing manager for D.B.A. Barbecue, our son’s restaurant in Virginia Highlands – sales were up 20% in 2012. Riding at least one 400+ mile bike ride annually.

dD Passion:
Connecting the dots for clients. I love being the David to the Goliaths!

Scott Coggin

Scott Coggin

Executive Vice President, Business Intelligence

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About Scott

From:
Born in Rapid City, SD. Raised in Atlanta.

First Job:
My first job was as a database programmer. I had a used 386 computer and a 1600 reel-to-reel tape drive. I was hot stuff!

Education:
BA from Georgia State University, Robinson College of Business, 1994. MBA from Georgia State University, Robinson College of Business, 2008.



Work Accomplishments:

  • Have worked in numerous capacities at dDirect including Account Service, IT, and Management.
  • Headed dDirect expansion to include marketing intelligence solutions to enterprise level clients.

Hobby:
Walking on the Atlanta BeltLine and spending time in Piedmont Park with my wife and daughter.

dD Passion:
Utilizing marketing technology and analytics to help clients be more effective marketers.

Melanie Jones

Melanie Jones

Vice President, Business Development

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About Melanie

From:
California transplant. Moved often with a father in the data business. Lived in eight states by age 15. Learned to network early on!

First Job:
Hired at age 15 at public library in Boston suburb. Responsible for manually cleaning record albums. Talked too much. Dismissed.

Education:
Marketing curriculum at University of California, Irvine

Work Accomplishments:

  • Business development team member at World Marketing.
  • Southeast regional business development for PSI Group (Pitney Bowes).
  • Co-owner of direct marketing firm in Southern California. Developed franchise program and expanded into five states.

Hobby:
Tree farming (Expect Big Bucks Tree Farms) and being a mom of busy high school kids.

dD Passion:
Connecting our clients with the dDirect team, and ultimately the right solutions.

Behrang Derakhshan

Behrang Derakhshan

Vice President, Operations

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About Behrang:

From:
Born in Tehran, Iran. Spent the first half of my life in Edmond, OK, and the second half in Atlanta. The second half has been much better.

First Real Job:
Hired at 15 at a well-known soccer sporting goods store in OK. I was in charge of everything from stocking to sales. Got my first taste of “doing it all”.

Education:
BA Philosophy, Oklahoma State University.

Work Accomplishments:

  • 10+ years at an Atlanta printing company, highlighted by implementing work practices and technology to help get them to “work smarter”.
  • Provided vision and a new path to growth and revenue in commercial printing and direct mail for a major Cox Communications publication.

Hobby:
Enjoying time with my wife and children, as well as cinematography, photography, motion graphics, and the study of politics and religion

dD Passion:
I love how philosophy and science are so similar to Six Sigma methods. Define, measure, analyze, and improve. Looks like philosophy wasn’t such a waste of time after all!

connect with us

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Send a message

Name

Email

Message

general: 678.530.0034
sales: 678.387.1797
2707 Peachtree Square
Atlanta, GA 30360
f: 678.530.9563
e: melanie.jones@ddirect.com
w: ddirect.com
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